What would the Pinterest board of a person truly in need look like? And can Pinterest—typically a platform used to show things that people want—become a platform to help those in need?

Y&R Midwest thinks it can. That’s why we created Helpin.

Helpin launches with a Hurricane Sandy relief effort, dedicating boards to families hit hard by the storm. Browse the boards to purchase items they lost, or repin to spread the word.

Visit Helpin to join the movement.